01
MEDIA & STORYTELLING
The film, book, expert interviews, documentary footage, educational content, social content, public relations, podcasts, events, and future series create awareness and introduce audiences to the Live Beyond philosophy.
EXECUTIVE DIGITAL × LIVE BEYOND
DIGITAL ECOSYSTEM,
PRODUCT DEVELOPMENT
& U.S. MARKET LAUNCH
12-Month Strategic Partnership Proposal
September 18th, 2026
Prepared by Executive Digital
EXECUTIVE SUMMARY
LIVE BEYOND IS BUILDING MORE THAN A LONGEVITY APPLICATION.
The company is creating an integrated media, technology, health, and community ecosystem designed to introduce longevity to a mainstream global audience and convert that audience into an active community of users, members, partners, and advocates.
The existing strategy begins with storytelling through the Live Beyond film and book, expands through the Live Beyond digital Hub and mobile application, and ultimately develops into a recurring relationship built around education, personalized guidance, community, diagnostics, products, clinics, experiences, and longevity services.
The Live Beyond strategy represents a deliberate reversal of the traditional customer acquisition funnel. Rather than first building a product and then purchasing an audience, Live Beyond intends to create the audience through media and storytelling, build the community, and then provide that audience with products and services that support their longevity journey.
Executive Digital proposes to become Live Beyond's integrated digital development and U.S. market launch partner for an initial 12-month engagement.
Our responsibility will extend beyond development of the mobile application. Executive Digital will architect, build, integrate, launch, market, measure, and continuously improve the digital ecosystem connecting the Live Beyond brand, film, website and Hub, mobile application, expert content, scientific community, member community, strategic partners, data, marketing infrastructure, and commercial opportunities.
The objective is to establish the infrastructure required for Live Beyond to enter the U.S. market as a unified brand and platform rather than a collection of independent digital properties.
THE LIVE BEYOND DIGITAL ECOSYSTEM
SIX COMPONENTS. ONE CONNECTED SYSTEM.
The proposed ecosystem will operate around six connected components.
02
THE LIVE BEYOND HUB
The website and authenticated Hub become the primary discovery, search, educational, community, conversion, and partner destination. Live Beyond has already identified more than 100 expert profiles and interviews, an interactive Quest map, the Longevity Map, Longevity Calendar, clinic directory, community map, film content, book content, and future marketplace capabilities as components of this environment.
03
THE LIVE BEYOND APP
The mobile application becomes the everyday engagement layer. The existing product concept centers around Today, Map, Signet, People, and Circle, supported by guided journeys, short-form educational content, habits, missions, community experiences, expert guidance, and the Longevity Calendar.
04
DATA & INTELLIGENCE
A unified data environment will connect member profiles, behavioral data, content interaction, CRM data, subscription data, marketing attribution, partner engagement, and eventually approved health and wellness data integrations. This infrastructure will support increasingly personalized experiences as the platform matures.
05
COMMERCIAL ECOSYSTEM
Strategic partnerships will connect Live Beyond with diagnostics companies, laboratories, wearable technology providers, longevity clinics, wellness providers, supplement companies, health technology platforms, retreats, corporate wellness programs, and other complementary businesses. These relationships can support integrations, sponsorships, referrals, affiliate revenue, marketplace opportunities, content collaboration, and member benefits.
06
GROWTH PHASE
BEYOND YEAR 1
Once the Live Beyond brand is fully launched, promoted and optimized comes the growth phase, beyond the initial Year 1 of scope. Exciting times await the brand with a complete digital ecosystem for the target audiences.
ONE ECOSYSTEM.
ONE AUDIENCE.
ONE DATA ENVIRONMENT.
ONE COMMERCIAL ENGINE.
ONE AUDIENCE.
ONE DATA ENVIRONMENT.
ONE COMMERCIAL ENGINE.
12-MONTH SCOPE OF ENGAGEMENT
ONE CONTINUOUS ENGAGEMENT.
Discovery, architecture, design, development, implementation, and production will operate together rather than as disconnected engagements. The team defining the architecture will remain responsible for delivering the resulting ecosystem.
PHASE 1
MONTHS 1 AND 2
STRATEGY, PRODUCT ARCHITECTURE AND U.S. MARKET FOUNDATION
The engagement begins with translating the existing Live Beyond vision and prototype into a production-ready product and commercial architecture. Executive Digital will conduct a detailed review of the current application prototype, existing Hub, technical requirements, user experience, content structure, planned integrations, marketing funnel, data requirements, analytics requirements, and U.S. market strategy. The resulting architecture will establish the development roadmap for the entire engagement.
Core deliverables will include the application requirements and MVP definition, UX and customer journey architecture, technical architecture, database and API strategy, CMS and content architecture, AI architecture for Ask Luc, CRM architecture, analytics and attribution architecture, subscription architecture, privacy and data handling requirements, U.S. market strategy, audience segmentation, SEO and GEO research, and launch planning.
PHASE 2
MONTHS 2 THROUGH 6
PLATFORM, WEBSITE AND APPLICATION DEVELOPMENT
Executive Digital will design, develop, and integrate the initial production version of the Live Beyond digital ecosystem. The existing website will evolve into the primary digital gateway for the Live Beyond movement. The environment will support public discovery, search visibility, film and media traffic, expert content, educational content, community acquisition, membership conversion, partner discovery, and authenticated user experiences.
SEO and GEO infrastructure will be integrated into development rather than added after launch. The website and application will share appropriate content, user, data, CRM, analytics, subscription, and administrative infrastructure.
PHASE 3
MONTHS 4 THROUGH 9
U.S. MARKET ENTRY AND LAUNCH CAMPAIGN
Executive Digital will develop and operate the U.S. digital marketing infrastructure supporting the Live Beyond launch. The campaign will be structured around the extraordinary amount of existing intellectual property available to the company.
The U.S. strategy will incorporate movie promotion, social media, short-form video, paid social media, email, CRM, remarketing, expert amplification, influencer relationships, public relations support, screenings, partnerships, SEO, GEO, and conversion campaigns. Traditional Google Search PPC is not part of the proposed paid media acquisition strategy.
PHASE 4
MONTHS 6 THROUGH 12
GROWTH, PERSONALIZATION AND COMMERCIALIZATION
Following initial launch, Executive Digital will focus on optimization and expansion. Product analytics will identify where users activate, engage, disengage, subscribe, and return. Those findings will inform ongoing product improvements, onboarding changes, content strategy, retention programs, subscription conversion, CRM campaigns, paid media, and personalization.
Potential expansion areas include wearables, laboratory testing, diagnostic services, biological-age testing, genetics, sleep and fitness platforms, nutrition, health monitoring, clinics, retreats, and other approved longevity services.
THE EVERYDAY ENGAGEMENT LAYER
THE LIVE BEYOND MOBILE APPLICATION
Executive Digital will develop the production application for iOS and Android based upon the existing Live Beyond concept and prototype. The initial release will focus on the functionality necessary to create a compelling daily user experience while establishing the architecture required for future personalization.
TODAY
A compelling daily experience built around guided journeys, short-form education, habits, missions, and notifications.
MAP
The Longevity Map creates a structured path through Live Beyond's scientific and educational world.
SIGNET
Member identity, progress, subscription management, and a foundation for future personalization.
PEOPLE
Expert guidance, educational content, member profiles, and access to the Live Beyond knowledge network.
CIRCLE
Community functionality and shared experiences that turn individual progress into a movement.
ASK LUC
CONTROLLED EXPERT KNOWLEDGE, NOT A GENERIC HEALTH CHATBOT.
Ask Luc will prioritize Live Beyond's approved expert library and attributable content so responses can be connected to approved source material.
Medical content governance, source management, disclaimers, and appropriate escalation will be incorporated into the system design.
WEBSITE + HUB
THE PRIMARY DIGITAL GATEWAY FOR THE MOVEMENT.
The environment will support public discovery, search visibility, film and media traffic, expert content, educational content, community acquisition, membership conversion, partner discovery, and authenticated user experiences.
01
PUBLIC WEBSITE
02
AUTHENTICATED HUB
03
MOBILE APP
04
CRM
05
CONTENT
06
ANALYTICS
The website and application will not operate as separate technology products. They will share appropriate content, user, data, CRM, analytics, subscription, and administrative infrastructure. This creates a single Live Beyond ecosystem and significantly improves Live Beyond's ability to understand the complete member journey.
U.S. MARKET ENTRY
BUILD THE PLATFORM.
CREATE THE AUDIENCE.
LAUNCH THE MOVEMENT.
The objective is not simply to generate impressions. The objective is to create an owned audience that Live Beyond can continue communicating with long after the original movie launch.
THE COMPLETE AUDIENCE LIFECYCLE
01AWARENESS
02VISITOR
03LEAD
04FOUNDING MEMBER
05APP USER
06ACTIVE PLAYER
07PAID MEMBER
08ADVOCATE
MOVIE + CONTENT ENGINE
A COMPETITIVE ADVANTAGE ALREADY IN MOTION.
500+
HOURS OF FILMED MATERIAL
100+
EXPERT RELATIONSHIPS
Executive Digital will establish an ongoing content operation that transforms long-form documentary footage, expert interviews, scientific discussions, movie material, events, app content, and partner material into platform-specific digital content.
Content will support brand development, audience acquisition, education, search visibility, expert amplification, member engagement, movie promotion, app adoption, and retention. The goal is to make Live Beyond continuously visible between major movie, book, product, and event releases.
U.S. SEO AND GEO
FROM EXPERT MATERIAL TO DIGITAL AUTHORITY.
Executive Digital will establish Live Beyond's organic digital presence around both traditional search and generative search environments.
The strategy will focus on building topical authority across the major components of the Longevity Map while leveraging Live Beyond's greatest search advantage: access to respected scientists, physicians, researchers, and original expert material.
The objective is not to produce generic wellness content. Executive Digital will transform Live Beyond's proprietary interviews, documentary material, scientific relationships, and educational assets into a structured digital knowledge ecosystem that search engines and AI systems can understand, reference, and surface.
SEO and GEO will therefore be treated as core infrastructure rather than a separate marketing campaign.
STRATEGIC PARTNERSHIP DEVELOPMENT
EXPANDING THE VALUE OF THE ECOSYSTEM.
Executive Digital will develop the partner landscape, identify appropriate targets, define partnership opportunities, support outreach, participate in discussions, and provide direct introductions where relationships exist.
DIAGNOSTICS & TESTINGPERSONALIZED HEALTHLONGEVITY TECHNOLOGIESWEARABLE TECHNOLOGIESWELLNESS & LONGEVITY CLINICSSUPPLEMENTSHEALTH OPTIMIZATIONRETREATSCORPORATE WELLNESSHOSPITALITYRESEARCH ORGANIZATIONSCONSUMER HEALTH PLATFORMS
Priority categories will include diagnostics and testing, personalized health platforms, longevity technologies, wearable technologies, wellness and longevity clinics, supplements, health optimization providers, retreats, corporate wellness, hospitality, research organizations, and complementary consumer health platforms. Executive Digital does not guarantee that any targeted company will enter into a commercial relationship with Live Beyond.
INVESTOR READINESS
$1.5M
INITIAL FINANCING ROUND
20 PERCENT DISCOUNT
INVESTOR READINESS AND STRATEGIC INTRODUCTIONS
Live Beyond is currently seeking $1.5 million in its initial financing round through a convertible note offering with a 20 percent discount.
Executive Digital will support the digital and strategic components of the capital-raising process, including investor positioning, digital presentation, investor materials, investor research, target segmentation, data room presentation, CRM organization, communications support, and strategic introductions where appropriate.
Live Beyond and its securities counsel will remain responsible for the securities offering, investment documentation, regulatory compliance, negotiations, and closing of investments.
Executive Digital will not act as a broker-dealer or placement agent and will not receive transaction-based compensation for securities sold.
MEASUREMENT AND ANALYTICS
ACTUAL USER BEHAVIOR, NOT ASSUMPTIONS.
A unified analytics architecture will be deployed across the website, application, CRM, marketing channels, subscription environment, and major conversion points.
Executive Digital will monitor acquisition cost, registration, activation, application engagement, content engagement, retention, subscription conversion, churn, referral activity, partner conversions, campaign performance, and other agreed KPIs. This allows product and marketing decisions to be based on actual user behavior rather than assumptions.
COMMERCIAL ENGAGEMENT
$720,000
12-MONTH EXECUTIVE DIGITAL PROFESSIONAL SERVICES ENGAGEMENT
The $720,000 engagement covers Executive Digital's professional services across the complete 12-month scope described in this proposal, including strategy, architecture, UX/UI, website and Hub development, application development, AI implementation, CRM implementation, analytics, SEO, GEO, content strategy, U.S. launch strategy, paid media strategy and management, digital marketing management, partnership development, investor-readiness support, ongoing development, and post-launch optimization.
MONTHS 1 THROUGH 3$210,000
MONTHS 4 THROUGH 6$210,000
MONTHS 7 THROUGH 9$165,000
MONTHS 10 THROUGH 12$135,000
The investment is intentionally weighted toward the first six months because this period contains the heaviest concentration of architecture, UX/UI, engineering, application development, website and Hub development, infrastructure implementation, marketing preparation, and launch activities.
PAID MEDIA, MOVIE PROMOTION AND APP USER ACQUISITION
$280,000
In addition to the Executive Digital professional services engagement, Live Beyond will establish a $280,000 paid media budget dedicated to supporting the U.S. movie launch and accelerating growth of the Live Beyond digital audience and mobile application.
Traditional Google Search PPC is specifically excluded from this initial paid media strategy.
MONTH 1
Movie Launch and Initial App Promotion
$85,000
MONTH 2
Peak Movie Promotion and User Acquisition
$90,000
MONTH 3
App Acquisition, Optimization and Scale
$65,000
MONTH 4
Retargeting, Conversion and Sustained Growth
$40,000
The paid media strategy will be concentrated around movie promotion, social audience development, video amplification, follower acquisition, mobile application downloads, app activation, and retargeting. The movie will serve as the centerpiece of the initial campaign.
As the mobile application becomes publicly available, an increasing percentage of the media investment will shift toward direct app user acquisition. Campaigns will be optimized around application downloads and, more importantly, activated users.
The four-month paid media campaign is anticipated to begin in conjunction with the U.S. movie launch and public availability of the Live Beyond application, currently anticipated during approximately Month 7 or Month 8 of the Executive Digital engagement.
The preceding months will be used to establish the digital infrastructure, application, content, organic audience, analytics, attribution, CRM, campaign creative, social channels, audience segmentation, and conversion infrastructure necessary to maximize the return on the media investment.
PAID MEDIA PERFORMANCE MEASUREMENT
The primary objective will not be to generate inexpensive impressions or traffic. Executive Digital will measure the campaign against meaningful audience and application growth. Primary performance metrics will include Cost Per Activated App User, Cost Per App Install, application downloads, registrations, onboarding completion, 7-day active users, 30-day active users, paid membership conversion, Cost Per New Social Follower, social audience growth, movie and video engagement, website and Hub activity, retargeting conversion, Customer Acquisition Cost, and Return on Advertising Spend where directly measurable.
Media allocation may be adjusted among campaigns, platforms, audiences, and creative formats throughout the four-month campaign based upon actual performance.
THIRD-PARTY COSTS
The $720,000 Executive Digital professional services engagement does not include the $280,000 paid media budget. It also does not include AWS or other cloud hosting, third-party software licenses, Apple or Google platform charges, external public relations placement costs, event production costs, travel, outside legal or compliance counsel, laboratory or health data provider fees, third-party API fees, or other direct outside costs.
Any material third-party expense will be presented to Live Beyond for approval before commitment.
Executive Digital's paid media strategy, campaign management, optimization, analytics, creative strategy, audience development, app acquisition strategy, and reporting are included within the $720,000 professional services engagement. The $280,000 media budget is reserved for approved advertising media expenditure.
TOTAL INITIAL DIGITAL INVESTMENT
$720,000
EXECUTIVE DIGITAL
$280,000
PAID MEDIA
$1,000,000
TOTAL 12-MONTH DIGITAL ECOSYSTEM AND U.S. MARKET INVESTMENT
WHY EXECUTIVE DIGITAL
NOT SIMPLY A SOFTWARE DEVELOPMENT COMPANY.
Live Beyond requires a partner capable of connecting technology, content, audience acquisition, data, marketing, partnerships, and commercialization.
01
PRODUCT
02
TECHNOLOGY
03
CONTENT
04
AUDIENCE
05
DATA
06
MARKETING
07
PARTNERSHIPS
08
COMMERCIALIZATION
Executive Digital is not proposing a software development project followed by a separate marketing project.
We are proposing responsibility for the digital commercialization of Live Beyond.
The same team responsible for building the platform will understand the acquisition strategy. The team responsible for acquisition will understand the product. The team responsible for SEO and content will understand the expert library. The team responsible for CRM will understand user behavior.
The team responsible for paid media will have direct visibility into application activation and retention. The team responsible for partnerships will understand the technology available for integration. The team responsible for optimization will have visibility across the entire customer lifecycle.
This is how Live Beyond becomes a connected digital ecosystem rather than a collection of vendors.
THE OBJECTIVE
SIGNIFICANTLY MORE THAN A COMPLETED WEBSITE AND MOBILE APPLICATION.
At the conclusion of the initial 12-month engagement, Live Beyond should possess a functioning U.S. digital business infrastructure consisting of a recognizable brand, scalable digital platform, production mobile application, owned audience, growing member community, structured scientific content library, measurable acquisition engine, CRM and retention system, SEO and GEO footprint, strategic partner network, commercial framework, and digital foundation capable of supporting the next stage of Live Beyond's global growth.
THE MOVIE CREATES THE AUDIENCE.
PAID MEDIA AMPLIFIES THE MOMENT.
THE ECOSYSTEM CONVERTS ATTENTION INTO ENGAGEMENT.
THE APPLICATION TURNS ENGAGEMENT INTO AN ONGOING RELATIONSHIP.
EXECUTIVE DIGITAL BUILDS AND OPERATES THE INFRASTRUCTURE CONNECTING ALL OF IT.
LIVE BEYOND × EXECUTIVE DIGITAL
12-MONTH DIGITAL ECOSYSTEM & U.S. MARKET LAUNCH
$1,000,000 TOTAL INITIAL INVESTMENT